Australian Wool Innovation is a not-for-profit enterprise that conducts research, development and marketing along the worldwide supply chain of Australian wool to ensure the long-term future of the industry. Our mission is to make strategically targeted investments to enhance the profitability, international competitiveness and sustainability of Australian wool.

Funded by Australian woolgrowers, we are focused on delivering results in line with the priorities identified through industry consultation and reflected in the company’s Strategic Plan. We nurture talent, innovate through research, and actively invest in pushing the boundaries of what wool means to the world.

The Woolmark Company is the marketing subsidiary of Australian Wool Innovation and has 16 offices around the world in key markets for wool. The Woolmark Company focuses on fostering talent, developing new innovations, and helping businesses realise the benefits of Australian Merino wool.